I mentioned last week that it only takes me about 8 hours per month to create all of my marketing content - and this week I want to share one of my best tricks for creating some content ideas fast. And I mean really fast.
With this trick, you’ll be able to plan a week’s worth of content, in approximately 10 minutes.
To do this, I’m going to need you to hop in a time machine with me real quick. Close your eyes, take a deep breath, and imagine the distant scent of dry ease markers…the feeling of too-big Chuck Taylors on your feet…and picture the worst haircut you ever had…that’s right, we’re taking it back to middle school. Dun dun dunnnnn!
The key to generating content ideas fast is something you’ve known about since you were a pre-teen: the humble Bubble Map.
It’s pretty common knowledge at this point that good content solves a problem for your dream customer - it answers their questions, builds community, or shows them a better way to do something. But once you’ve solved the most obvious problems for your target audience, it’s easy to feel like you’ve run out of things to talk about. That’s where bubble mapping comes in.
Here’s how it works:
You start with one of your customers’ common problems - in my case it could be “I never remember to send out newsletters” - this is the first bubble on your map. Now you’re going to draw 7 smaller bubbles around that central bubble - these are all questions that are related to the first problem, but are more specific. So, in my example, those could be things like:
- “What do I share in my newsletter when there’s no news?”
- “How often do I really need to send out newsletters anyway?”
- “Where can I get images to use in my newsletters?”
- “Why do I keep sending newsletters if no one reads them?”
- “Do newsletters even make sense for my business?”
- “Should I wait until my list is bigger to start sending newsletters?”
- “How can I write newsletters in advance or schedule them?”
Boom! Each of those seven ideas is the perfect starting place for a blog or social post. By using this simple mapping technique we’ve taken a prompt for one post, and turned it into a week’s worth of content! And the best part is…the more specific your content is, the more your dream customer will like it anyway. Making a bubble map forces you to take one step further into the minds and lives of your dream customer, and that’s how you discover the problems they’re really facing.
Did you try the Bubble Map? Let me know how it goes in the comments below!