Sharing your blogpost, freebie, or webinar in a Facebook group is easy. But sharing it without coming across as salesy, pushy, and out-of-touch? Not so much. Let's face it, at this point, we've all seen how to share your content in a Facebook group and look like a total jerk.
Today, I want to give you three tried-and-true scripts that you can literally copy and paste into your post whenever you’ve created a resource that you want to share in a specific social media community.
I’m using Facebook groups as an example, but this stuff definitely has applications in places like Slack communities as well, or forums (if that's even still a thing...).
Script 1: Use this when you have written a blogpost that you want to share.
“Hey everybody! I’ve got a blogpost that I think you guys will really (enjoy, find useful, find inspiring, etc). I noticed recently that there’s been a lot of conversation on ________________ in here lately, and as an expert ________________ I thought I’d throw my two cents in. If you have any questions or thoughts on this topic, I’d love to continue the conversation here!”
Script 2: Use this when you have created a free resource (like a workbook, video tutorial or webinar) that you want to share.
“Hello everyone! I have been so inspired by all of the great ________________ (conversation, knowledge, insight, support, etc) that’s going back and forth in this group lately. In fact, I actually had you guys in mind when I created my new (insert free resource). I think it will add a lot of value to your (business, wellness routine, etc) by ________________ (insert what your free resource ‘does’ or ‘offers’). Enjoy!”
Script 3: Use this when you want to share something that is not free.
“Hi everyone! Today is a big day for me. I’m finally sharing (insert product or service name) that I’ve been working so hard on lately. I couldn’t have created this without the _____________ (wisdom, support, inspiration, insights etc) that this group provides, and I wanted to share it here first because…honestly…you guys are my dream customers. There’s no pressure or expectation on my end, but I would be thrilled to work with any of you.”
You may have noticed a trend in those…they all require that you have some knowledge of what is actually being talked about in the group. This is so important. If you never show up in a group except to promote your own stuff, you are going to look like a jerk. Even if you use these scripts.
The biggest way to prevent looking like a jerk when you share your content in a closed group, is to already be an active member of the group.
And that’s just smart marketing anyway - closed, niched communities like a Facebook Group are basically free focus groups. It’s like finding a map to buried treasure. The people you want to connect with are all there, voicing their real concerns and values, giving you all the information you need to create some awesome content.