Finding Your Home on Social Media

Have you ever found yourself saying something along the lines of…

Do I really have to have a Snapchat account?

If so, you’re not alone. It’s hard enough to keep up with the financial, legal, and administrative tasks of running a business - much less stay on the cutting edge of new social media trends. But, friends, I have some good news:

You don’t have to be on every. single. social. platform. Even if your friends are.

In fact, it’s better if you aren’t. See, every time you catch yourself saying “do I really have to have a _____________ account?” you can just mentally translate that to “I really don’t want a ___________ account.” And guess what? Any platform that you don’t want to be on, is the platform where you’re going to do your most half-assed work.

Instead of trying to be everywhere at once, try instead to find the 2-3 platforms that you really enjoy using. These are you Social Media Home. For me, that means Instagram, Pinterest, and Twitter (include social links)- but it may (probably will) be different for you.

Your Social Media Home should be a combination of the following:

Platforms that you already enjoy using

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Platforms that inherently make sense for the type of content you share

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Platforms that your target customers already use

So, here’s an example:

I DO use Pinterest because…I already liked the platform and had a following before I even started my business. I create visual content that feels natural on Pinterest, and I know that it’s a platform other business owners use to find tips and shortcuts.

I DON’T use a Facebook page because…I hate Facebook. Hah! But also because I know that the busy business owners I work with are easily overwhelmed with their own Facebook feeds. I’d rather deliver content on Pinterest and Instagram where they go to relax then get lost in a busy Facebook feed.

Ready to hone in on your own Social Media Home? Click below to download my free worksheet and let me know if you have any questions in the comments below!