Have you ever found yourself saying something along the lines of…
Do I really have to have a Snapchat account?
If so, you’re not alone. It’s hard enough to keep up with the financial, legal, and administrative tasks of running a business - much less stay on the cutting edge of new social media trends. But, friends, I have some good news:
You don’t have to be on every. single. social. platform. Even if your friends are.
In fact, it’s better if you aren’t. See, every time you catch yourself saying “do I really have to have a _____________ account?” you can just mentally translate that to “I really don’t want a ___________ account.” And guess what? Any platform that you don’t want to be on, is the platform where you’re going to do your most half-assed work.
Instead of trying to be everywhere at once, try instead to find the 2-3 platforms that you really enjoy using. These are you Social Media Home. For me, that means Instagram, Pinterest, and Twitter (include social links)- but it may (probably will) be different for you.
Your Social Media Home should be a combination of the following:
Platforms that you already enjoy using
Platforms that inherently make sense for the type of content you share
Platforms that your target customers already use
So, here’s an example:
I DO use Pinterest because…I already liked the platform and had a following before I even started my business. I create visual content that feels natural on Pinterest, and I know that it’s a platform other business owners use to find tips and shortcuts.
I DON’T use a Facebook page because…I hate Facebook. Hah! But also because I know that the busy business owners I work with are easily overwhelmed with their own Facebook feeds. I’d rather deliver content on Pinterest and Instagram where they go to relax then get lost in a busy Facebook feed.